Playing Business Announcement and Partnership – February 18, 2021


In the fast paced world of gambling, you sometimes miss news that may be important to you. To make sure you are all up to date with the latest in the gaming industry, be it online or in-store, let's round up some of the announcements and partnerships from the past week that you may have missed.

Don't miss the latest announcements from the gambling industry. Our press releases section is constantly updated and we publish summaries of the latest partnerships twice a week.

MOTO renews partnership with Inspireds Playnation

The contract with the leading provider of gaming machines was extended for another five years

MOTO, the UK's largest motorway service provider, is pleased to announce the renewal of its partnership with Playnation, part of Inspired Entertainment, a leading gaming machine company that will continue to offer its entertainment services in all MOTO locations.

Playnation has a longstanding relationship with MOTO, providing customers with some of the best adult slot machines in the entire Autobahn service infrastructure. Given the success of this partnership and the proven popularity of their products, MOTO is pleased to extend this relationship for another five years. Playnation will undertake a full product update to improve the existing game offering and systems and to improve the customer experience.

Betting report highlights the potential of the Polish iGaming industry

The report provides key insights, data and information for the local market

Poland has the potential to become one of the most important gaming markets on the European front. This is BtoBet's latest industry report, which analyzes in depth what has characterized its growth in recent years.

The Poland Betting Focus report provides detailed insights into: betting psychography, market characteristics, the exponential growth of esports in Poland, an overview of the legislation and a detailed breakdown of internet, smartphone and social media factors with year-on-year increase indications

The report also includes an in-depth analysis of how operators can increase their market share by tailoring their betting experience to the unique characteristics of the Polish market, taking into account the sport's large following, and how social media platforms can be holistically enhanced the UX.

The “Poland Betting Report” is available free of charge and can be viewed on

Arland is expanding its esports offering through a partnership with Oddin

The Austrian provider of sports betting platforms will offer Oddin's esports iFrame solution to its wide range of customers.

Arland is an Austrian iGaming platform provider. Their proprietary betting platform has a modern and flexible tech stack – open to innovation and easy to scale, maintain and operate. Oddin has positioned itself as a fast growing esports winning opportunity provider. The offer focuses on an appealing selection of live betting and includes all major esports titles: Counter Strike: Global Offensive, League of Legends, Dota 2 and Kings of Glory.

SoftGamings extends its services to Greece

Last year, regulatory changes came into force in Greece that only allow licensed providers to operate in the Greek market. The Greek Parliament passed the Gambling Regulation in October 2019, and its Ministry of Finance had submitted the draft regulation with changes and controls to the European Commission for approval. However, late last year, the Hellenic Gaming Commission (HGC) took applications for licenses.

In order to expand its services to Greece, SoftGamings has applied for a license of suitability from manufacturer A1. Because of this transfer, the company can offer its products and services to all licensed gambling providers and offer their services to players in Greece. SoftGamings sees Greece as an exciting market.

Chalkline partners with PlayUp USA

The US operator launches Chalkline's free-to-play games to motivate ice hockey fans as PlayUp USA prepares for the launch of sports betting in New Jersey.

Chalkline has partnered with PlayUp USA to offer free sports betting to enable PlayUp's first sponsorship for US teams at the NHL New Jersey Devils.

PlayUp USA is now using Chalkline's free-to-play games to wow New Jersey Devils fans ahead of the launch of its real money sports betting and app in March. Through the partnership, Chalkline offers free-to-play competitions with live odds, player props, and unique tie-breakers for every Devils game.

PlayUp USA, a premium online betting entertainment and technology group headquartered in Las Vegas, is the presentation partner of the Devils 'redesigned PlayUp Studio and the pre-game live show that will air prior to all of the Devils' home games. All shows are broadcast live on Facebook and YouTube. PlayUp's nationwide freeplay offering is available at

Soft2Bet is putting on a show with Winota

The market leader pulls back the curtain and reveals a sparkling new brand

Casino and sports betting platform provider Soft2Bet has announced the launch of its newest digital casino, Winota. The MGA-licensed brand is the latest addition to the company's 30-plus operator portfolio and offers an exciting selection of slot machines, table and live casino games in a cabaret extravaganza that is packed with interesting gamification features.

In order for users to unlock new achievements by earning stars, the fascinating live performance phase of the site will open and close to reveal the exciting bonus options offered to players who steal the show.

As Soft2Bet's latest B2B project, Winota joins a lauded casino offering that includes the SBC award winning Wazamba and more than 5000 games from leading providers such as NetEnt, Play & # 39; n Go and Pragmatic Play.

Pragmatic Play recognized by CFI.CO as the most responsible provider of iGaming content in Europe

Pragmatic Play has been named the Most Responsible Provider of iGaming Content in Europe by the prestigious CFI Magazine. The provider's success in this year's awards shows that it is pioneering its goal of promoting responsible gaming in regulated markets worldwide.

The jury noted the company's commitment to protecting gamers and supporting the GambleAware program. Pragmatic Play also received praise for its proactive CSR strategy driven by teams from eight countries. CFI is a leading media presence covering business, finance, and economics. It provides global reporting and analysis of drivers of change and recognizes some of the world's largest companies in their annual awards. The award stems from the success of Pragmatic Play at the SBC Awards in late 2020, where it was recognized for its innovation in mobile gameplay.

The technology of the Bet.Works Sportsbook platform supports the launch of the core bet in Iowa

Bet.Works, the leading US sports betting and iGaming company, has expanded its partnership with the sports betting technology platform with theScore Bet to a fourth state, thereby supporting the launch of the award-winning mobile operator in Iowa.

TheScore Bet's Iowa debut is the latest addition to the successful collaboration between the mobile sports betting company and the Nevada-based technology and service provider, following entries in New Jersey, Colorado and Indiana. Bet.Works has partnered with theScore Bet sports betting technology platform since 2018, when theScore announced its intention to enter the newly regulated and rapidly growing US sports betting market.

Bet.Works resources include a customer service call center, compliance support, risk and trading services, and a scalable architecture with a full suite of APIs.

NetEnt Star CFO Lara Falzon joins Bragg's board of directors

Industry expert brings vast experience as a financial engineer of multi-billion dollar gaming transactions to the B2B gaming technology provider

B2B gaming technology provider Bragg Gaming Group announced today that gaming industry veteran Lara Falzon has been elected to the Board of Bragg Gaming effective March 1, 2021.

Ms. Falzon brings significant financial expertise in the gaming sector to Bragg as well as experience in listing on NASDAQ, a 2021 goal for Bragg. As CFO of casino software provider Red Tiger Gaming, Ms. Falzon managed the sale of Red Tiger to NetEnt AB in 2019 for over $ 315 million. NetEnt's most recently reported earnings were up 58 percent year over year, and US market revenue was up 313 percent. She was also instrumental in the September 2020 sale of NetEnt for $ 2.1 billion to the world's leading live casino company Evolution Gaming (now Evolution). Evolution last recorded a 48 percent jump in sales to $ 462 million in the first nine months of the year.

Inspired and the Cage Companies Announce Exclusive Virtual Sports Deal in the Caribbean

Inspired to offer retail and online virtuals to the Caribbean through CAGE Sports

Inspired Entertainment, Inc. announced today that it has entered into an exclusive agreement with The CAGE Companies and its subsidiary CAGE Sports BV to bring Inspired's multi-award-winning virtual sports to CAGE retail stores and interactive channels across the Caribbean. CAGE is a leading operator of video lotteries and video game terminals in the Caribbean and South America.

Inspired will roll out its V-Play Plug & Play ™ (“VPP”) online interactive product solution for CAGE's interactive channels through online platforms and its world-class virtual sports to retail stores in the Caribbean from 2021. VPP includes several custom sport variants for CAGE customers, including virtual cricket, which Inspired is introducing as part of its VPP solution, given the popularity of cricket in the Caribbean.

Helio Gaming is named Gaming Concept Specialist of the Year

A strong start to the first quarter for the lottery operator

Lottery game provider Helio Gaming, licensed by MGA, was named Gaming Concept Specialist of the Year at the Corporate LiveWire Innovation & Excellence Awards 2021. Ninety thousand companies and business professionals were invited to nominate companies based on service, innovation, experience and sustainability other criteria. This is a great start to 2021 for Helio Gaming, which is currently announcing new partnerships, games and concepts. It is also her third prize win in the past four months.