SAN FRANCISCO, January 28, 2021 / PRNewswire / – The Athletic, a leading digital sports media company, and BetMGM have partnered to make BetMGM the exclusive sports betting partner of The Athletic The United States. Key details of the agreement include the creation of The Athletic Betting Hub, a new vertical content industry for The Athletic, as well as further in-depth content and product integrations between the two companies.
"BetMGM pioneered the online gaming industry. When we wanted to establish The Athletic as the home for great betting content, we knew there couldn't be a better partner," he said Evan Parker, General Manager, Content Operations at The Athletic. "As we work together on this new venture, we share a common vision of how media, analytics and betting can seamlessly combine into unique, premium experiences for The Athletic subscribers."
With more than a million subscribers around the world, The Athletic readers have access to nearly 300 professional sports and university teams and clubs in the United States. Canada and Great Britain. An editorial team of more than 400 full-time authors has produced thousands of articles and contributes to more than 100 podcasts.
Matt PrevostBetMGM Chief Revenue Officer said, "The Athletic has an incredibly engaged and loyal readership and we look forward to introducing the BetMGM sports betting brand to their fans. They also have a great product and through integration and collaboration, this partnership complements The Das Premium -Offer from Athletic. "
The Athletic's betting hub offers sports betting content with integrated live odds and exclusive offers from BetMGM. This includes betting analysis and original reports on all written, audio and video platforms. BetMGM and The Athletic will also work together across digital and social platforms to provide sports fans with a complete betting experience.
The BetMGM mobile app is currently available in 10 states and can be downloaded on both iOS and Android and can be accessed from the desktop at www.betmgm.com. BetMGM offers easy-to-use sports betting experiences that make it easy to customize pre-game, live in-play, futures and parlay bets. The integration of BetMGM into MGM Resorts' M life Rewards program allows BetMGM users in legal game states to redeem their gameplay for premium experiences at MGM Resorts hotels across the country. These resorts include Bellagio and MGM Grand in Las Vegas, Borgata in New Jersey, Beau Rivage in Mississippi and MGM National Harbor in Maryland. For more information, please visit @BetMGM on Twitter.
About the Athletic
The Athletic is a digital sports media company that helps subscribers experience storytelling in a whole new way. The Athletic was founded in 2016 and has more than 600 full-time employees. The company includes nearly 300 professional sports and college teams and clubs in the United States. Canadaand Great Britain. The Athletic's newsroom has produced thousands of in-depth articles and is home to more than 100 podcasts. The Athletic is headquartered in San Francisco, with offices in new York, London and Melbourne.
Athletic was advised by Bettor Capital, an online gaming-focused investment and advisory firm headquartered in New Jersey.
BetMGM is a leading sports betting and gaming entertainment company pioneering the online gaming industry. Born from a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's US land and online sports betting, major tournament poker and online gaming companies Resorts. BetMGM uses the US-licensed, state-of-the-art technology from Entain and offers sports betting and online games through market-leading brands such as BetMGM, Borgata Casino, Party Casino and Party Poker. BetMGM was founded in 2018 and is headquartered in New Jersey. More information is available at http://www.betmgminc.com/.
Statements in this press release that are not historical facts are "forward-looking" statements and "safe harbor statements" within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and / or uncertainties, including BetMGM's ability to act in new or new countries to grow existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions rather than historical facts. Important factors that could cause actual results to differ materially from those expressed in such forward-looking statements include the effects of economic and market conditions in the countries in which BetMGM operates, competition from other iGaming and sports betting platforms, the timing and cost of expanding in new jurisdictions; and obtaining and maintaining the necessary permits, licenses, financing, permits and other contingent liabilities related to growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM assumes no obligation or obligation to publicly update these statements as a result of new information, future events or for any other reason, except as required by law. If BetMGM updates one or more forward-looking statements, it should not be concluded that additional updates are made with respect to those other forward-looking statements.